Tag Archive for 'advertising'

Getting more people, advertising, and the Sustainability Conference

Shane and I had a super quick and efficient conference call this evening that unfortunately didn’t get recorded because of a technical error. I’ll do my best to summarize what we covered.

First, we’re following a new format for our conference calls. Instead of running through all of our action items, and breaking the discussion down section by section, we’ll instead propose topics on the new agenda throughout the week. Come meeting time, we’ll assign time lengths to the topics and address them one by one. Ideally, our calls will be a little bit more interesting and less monotonous in this format.

We talked about the Green Empowerment workshop this weekend which both Shane and I are attending. Both of us will take copious notes so that we can teach as much as we can to new members at our fall retreat on the first weekend of November. Along these lines, Shane and I will be working together for a full day on Monday to catch up on research and other ODA stuff we’ve dropped the ball on.

Tomorrow, and Thursday, also mark two very busy days for the ODA team. We’ve decided that we would still like to apply to the Staples Youth Social Entrepreneur Competition. The due date is tomorrow at 3 PM Pacific, however, which means we’re going to have to work quickly. I will also be prepping the materials we’ll publish on Thursday, email to list servs, and push around Facebook in order to draw interest to our first community meeting and first advisers meeting. Specifically, we’ll be looking for someone to take on Operations, Finance, Tech, and as many associates as we can handle. We’ve got a neat trick up our sleeve for promotion, too.

Last, but not least, the ODA website will be receiving content upgrades shortly intended to give people a better idea of just what the heck we’re doing.

Summer recap meeting with Katie Lynch

Earlier this morning, I was fortunate to sit down with Katie Lynch of the Environmental Studies Program at the University of Oregon to discuss what ODA did over the summer and where we are at now. After that, we moved on to discussing several different questions I had:

How do we best involve the community with our projects? One path forward is develop a core team, and then use that core team to crowdsource tasks to the community. I think this is highly feasible, and in tune with the open source concept, but we definitely need to fill out the positions of Finance, PR, and Tech first.

When should we schedule a meeting with our potential advisers? The game plan is to schedule this for the third or fourth week of October. Katie thinks is a really good idea, by the way. In the interim, we need to do a couple of things. One, we should identify what organization structure goals we have for ODA (do we want to be a student group, a non-profit, or a program of another non-profit?). I think this will evolve over time but, as I get to later, being just a student group doesn’t have the advantages we think it does. Two, we really need to establish the specifics of what we want these advisers to help with. A “job description,” per se, that lays out the number of hours per term we would expect them to contribute, when we would meet, and what type of support we want, among other things. Ideally, we’ll have a solid draft of this before we begin to solicit potential advisers.

Can use ENVS as our fiscal sponsor? Boy, this was a fun question. I learned quite a bit. Apparently, unlike I had thought before, the University is not a 501(c)3. For a number of grants, we need to have 501(c)3 status specifically. Katie will look into whether ENVS can provide this for us, but it might not be the best option because there is a significant overhead cost. She suggested we talk to Green Empowerment and/or the Institute for Culture and Ecology as to whether they can provide fiscal sponsorship. It sure would be sweet to have someone in charge of finances to look into this for us.

Where should we look for more people to get involved? I think we’ll plan on marketing ourselves to the Sustainability Coalition on campus, but Katie suggested we also connect with the UO Business School and Jcomm. Both are good ideas, we should advertise out when the team goals are a bit further along. We’re also welcome to put flyers up around ENVS when we get to that point.

What do you know about Meyer Sustainability Grant? Katie is 90% sure this is a grant for projects on campus, and mentioned that Steve Mital definitely the contact person for this. Considering MAPLE Microfinance was launched by a grant from this fund, I think we still should look into it.

All in all, it was a wonderfully productive 45 minutes, and I look forward to working closely with Katie in the near future.

Forming an Effective Team

In response to Adrien’s post about expanding Oregon Direct Action over the summer, I have a few thoughts.  First, in my experience working with other student organizations, more members is not necessarily better.  More members mean that you can potentially get more accomplished, you have access to greater pools of knowledge, you can specialize more, etc.  However, more members also means more inertia.  It’s harder to organize a group toward one specific end.  You have to change the formats of your discussion; conference calls stop being feasible and you have to have group meetings.  People stop feeling as responsible to do something as diffusion of responsibility sets in.  

As I look at it, I feel that whether the costs outweigh the benefits of a new member depends upon the current status of the organization and the nature of the new member.  I feel that, above a certain point, any organization, no matter how solid its members are, attains too much inertia to be effective, unless the organization is effectively subdivided.  That’s one consideration.  Another is to consider what specialties the organization needs and which the organization already has plenty of.  Obviously if you have 4 tech people and no PR people, then a PR person would help the organization more than a tech person.  You also need to consider personalities: if you have two leader type people of one specialty, then you’re going to have decision making conflicts, unless you designate a leader, and if you do designate a leader, you might hurt the pride of one of the leader-types.  Similarly, you don’t want to have 4 tech types, none of whom like to lead.  Okay, so that’s the organization side of the equation.

On the new-member side of the equation, you want a member who fits well with the needs of the organization, as I just said, but you also want a member who has a proper attitude and motivations.  Is the member there because it seems interesting? wants to pad a resume? wants to really achieve a certain goal?  wants to really create a solid, sustainable organization?  And of course there are many more motivations, all in various combinations, and these need to match the organizations desires–though some are obviously good, such as the desire to contribute, and others are definitely questionable, like the desire to pad a resume.  So say the person wants to “do good” and “make a sustainable organization,” but what, specifically, do they mean by this?  Do they want to do good by creating a fund raising organization? an information disseminating organization? an organization that sends groups to foreign countries to do aid work?  If so, where? and what kind of aid work?  Are the picky about these things or are they willing to go with it? Then there’s personality and attitude.  Is the person willing to compromise?  dependable? passive-aggressive? cliquey?

There’s a lot to consider, and, I believe, there’s a lot riding on that consideration.  I’ve worked with a few student organizations, and I’ve seen quite a few more, and I feel like a lot of them don’t accomplish much, at least relative to those that really have their stuff together.  I went to a conference for the group Face AIDS, a fund raising organization, and at that conference were around 25 chapters of this group.  2 of them brought in more than 90% of the money, and the rest did very little.  One group I talked to said that they got a lot done one year with a small group of 8 students who met every week, but when they got popular and the group increased in size to 20-30 the next year, they couldn’t really do much.  So if you want to know what I’m basing this off of, that’s what it is.  I believe that all of these groups wanted to raise a lot of money to fight AIDS, but very few of them did, because, among other reasons, they didn’t have a solid member base.

In my mind, the ideal organization to achieve “direct action” in another country would be one that tried to stay under 10 members, and tried to choose each member based on their ability to fill a need of the organization, their commitment to the organization, the extent to which their motivations and goals lined up with those of the organization, and how well their personality meshed with the other members of the organization.  Of course, things such as the “needs,” the “goals,” and “personality” all need to be defined, and I hope we could do that some time.  

Now, I don’t feel that an effective way to achieve this goal is to flier, especially at Intro-Duck-tion, because that gets us whichever members choose to respond to the flier, and we can’t choose either the total number of them or on how well they would contribute, because once they show up at a meeting, they’re basically members until they decide not to be.  We can’t really kick them out (I guess we could, but generally groups don’t do this). Furthermore, we’d likely get a group of freshmen who simply aren’t at a stage in their lives yet to commit like we’d want to and be willing to go abroad like we want to.

I think a better way to get the people we want is to simply have current members of the organization think of which friends would work best and try to get them to join.  We could talk as a group before we sent out an offer to a member to decide if they seem to be best.  This lets us be much more selective, and we get members who know at least one other member, and so everyone is connected to every one else at least somehow, which I think would contribute to group cohesion (another important thing!).

So, whether you agree with what I’ve said or not, I hope that you will at least agree that we should have a discussion about how we want ODA, the organization, to be, in terms of members, and how we want to achieve this.

Expanding over the summer

I talked with Shannon Tyman a few days ago. She is the temporary advisor for the summer and Katie Lynch suggested that we talked with her. After talking with her, she likes our ideas, but thinks that we have a lot of work ahead of us, which we do. Her main suggestions are: that we need more people (which we knew that already), that we should talk with the International Studies department, and that Katie would be the best person to talk to about Peru (so that will have to wait until the school year starts up). 

For increasing ODA’s numbers, Shannon suggested that we make an advertising poster. A simple poster that says a little bit about ODA, perhaps a goal or two for the year, and contact information for those interested. Shannon was willing to take a copy of the poster and talk show it to the new students she will be advising for Intro-Duck-tion starting next week. Also, I could place the posters around campus in various department offices and hopefully some people would contact us back.

Concerning the International Studies Department, who we should contact?