An update from Peru
Early afternoon yesterday, Shane and I were afforded the opportunity to connect with Anna of Green Empowerment who is currently in Cajamarca. We had a whole list of questions to ask, so it proved to be a useful time to connect. From the call, there were a few major points I want to pass along. The audio recording is worth listening to as well.
First, Soluciones Practicas will hopefully be hiring a sociologist in the next week to implement the survey we sent a couple weeks back. This sociologist, and a technical surveyor, will draw data from several communities in San Pablo, including information about the previous water systems and specifics on how/why those previous water systems didn’t work out so well.
We also talked about funding this project/these projects because there are at least a few communities which could be the recipient of support, although Suro Antiguo would likely be the first. Grants are certainly one revenue source we are looking at, and we have a few potential leads. We’re also interested in potentially connecting with a local Rotary chapter because the San Pablo project could be right up that alley. One experiment, however, I think we can jump on right off the bat is using The Point to raise funds for a specific component of the project (for instance, hiring the sociologist). Yesterday, I came across a pitch titled, “Save NewsPageDesigner.com.” In less than 24 hours, and using the power of the internet to find a niche audience, they were able to raise $2,500 to save the website. I think there are two distinct components to the campaign’s success:
- The “ask” was for a concrete goal. I feel as though non-profit fundraising is commonly for a large, nebulous amount of money. By breaking the “ask” down into specifics (hiring a sociologist, paying for a water tank, etc.), I feel donors might be more willing to support
- You commit to donate, but aren’t charged until everyone in the community agrees that it’s a good idea.
For us to experiment with The Point, however, I think we need to: identify what specifically we want to raise money for, have a plan for marketing the fundraising effort, and set metrics for defining success with the experiment. The cool thing, though, is that we can experiment with this right away.
On the call, we also spoke briefly about Green Empowerment offering an “internship” to ODA members over summer 2009 for those that want to travel to Peru. Anna is receptive to the idea, but we need to better understand what specifically we need from GE to make that happen.